Apr 11, 2022
In Elder Care Forum
In 2020, the concept of "live streaming with goods" has been blown away. Under the epidemic, live streaming has become the savior of many brands in the face of black swans. According to a consulting report from iiMedia Research: In 2020, special database the transaction scale of live broadcast e-commerce in China is expected to reach 916 billion yuan. Compared with other e-commerce models, live broadcast e-commerce has the advantages of shorter propagation path and higher efficiency. At the same time, merchants, platforms, anchors and consumers All parties will benefit from the live broadcast e-commerce model. 01 E-commerce + live broadcast to the left, live broadcast + e-commerce to the right At present, the platforms in China's e-commerce live industry mailing list broadcast platform industry are mainly divided into two categories. One is e-commerce platforms. By opening live broadcast rooms and introducing content creators, live e-commerce is "e-commerce + live broadcast"; the other is content platforms. By accessing a third-party e-commerce platform to lay out the operation model of live broadcast + e-commerce, live broadcast e-commerce is "live broadcast + e-commerce". (Image source: iiMedia Research Consulting) Live broadcast + e-commerce is led by Douyin, e-commerce + live broadcast is led by Taobao, Taobao live broadcast is developing the fastest, special database and Douyin live broadcast closely follows. Although many live broadcast platforms and e-commerce platforms have launched e-commerce live broadcasts one after another, the current head is still the mainstream platform. With the increase of entrants, the competition on the field will intensify. In 2019, Taobao live broadcasters represented by Li Jiaqi.