For example digital out of home and Whatsapp Mobile Number List programmatic TV. The result of this is that the role of various specialists in the media landscape is changing and that requires adaptability. This also applies to specialists at digital marketing agencies and marketers on the advertiser side. Programmatic at agencies in 2019 Where display advertising used to be mainly about purchasing banner positions, it is now so much more Whatsapp Mobile Number List than that. In addition to the data-driven strategies and dynamically structured advertisements that are more the rule than the exception these days, the diversity of possibilities within this field is increasing rapidly. In addition to digital out of home , digital audio, (programmatic) native Whatsapp Mobile Number List advertising and the first tentative steps within programmatic TV, voice and AR have also been present for a long time.
As a result, new specializations are Whatsapp Mobile Number List emerging within the programmatic field. And this number keeps growing. Also think of mobile and in-app advertising and video advertising. So it's difficult to choose where you want to go or where you want to develop. Do you recognize that? Programmatic advertising Whatsapp Mobile Number List in boxes It is striking that as an agency we now often name all these options separately and it is difficult to determine in each case which marketing specialization this falls under. Think of video advertising or when it will soon be possible to purchase programmatic within WhatsApp. You may Whatsapp Mobile Number List wonder whether that is really a problem. In essence, I don't think so, but it does provide a variety of tooling, partners, platforms, measurement techniques and guidelines.
The 'the choice is huge' principle is fine, but in Whatsapp Mobile Number List general it also sometimes causes obscurity in the view of the end goal of a campaign or strategy. As an advertiser, be aware of this. Even if you yourself tend to test many new features in between, or fire at a desk. Always ask yourself whether this contributes Whatsapp Mobile Number List to achieving the intended targets. As cool as that ultra-dynamic mobile shake ad is. We believe that platforms, ad formats and tooling are secondary to the entire objective and should be seen as such. The approach is now often 'We are going to buy a homepage take-over' or 'We are going to put a Whatsapp Mobile Number List display campaign live, because there is a TV spot running this weekend', without checking how this fits into the bigger picture or the overarching strategy.