But the question is: is offline marketing really effective in attracting web traffic ? Just a few decades ago, marketers were used to Image Masking calculating their metrics roughly, but couldn't pinpoint exactly which ads were performing the best. Today, it is possible to use digital tools to measure the results of your "analog" marketing much more accurately. In this article you will find out how. How to measure the web traffic that offline marketing brings Before you start: get Image Masking ready to measure visits to your website Before getting into it, you need to make sure you have the right tools to measure your web traffic and that you know how to use them.
Therefore, the first step is to install and configure Google Analytics and Search Console. If this is your first time installing Google Image Masking Analytics or if you are working with a new website, you can find step-by-step instructions here . Make sure you set up your conversion funnel so you can correctly measure and attribute sales or lead results. As for Search Console , you can find a full tutorial here . Although most marketers know and use Google Analytics, many of them never get to configure this tool. But it is essential to know very important information about your site, for Image Masking example, the searches by which users find it. Once you have everything set up, you will have to adopt a plan to customize your URLs.
Custom URLs are essential to be able to measure the results of your offline marketing (in the next section we explain why). Therefore, you Image Masking need a quick way to create different custom URLs that are simple and easy to remember. When working with URLs in an online environment, we can use any anchor text. Therefore, no matter how long or cumbersome Image Masking a URL is: in most cases, the user will not even notice it. But when we use URLs for offline marketing, it is necessary for the user to take the step of typing the URL by hand in their browser.