Google is becoming increasingly aggressive in displaying fake news in Google search results. Last October, Google announced that publishers could use schema markup to “display a 'Fact Check' tag in Google News for news articles. This label identifies articles that include information verified by news editors and fact-checking organizations. This week, the tag “fact check” was rolled out across Google Search. Marking the HTML of a Share Facts box with Schema.org's Claim Review schema could result in a "fact check" tag in search results. Here is an example seen in a live SERP: fact check label on SERP The technology behind Google's label was developed through a joint venture between Duke.
University Reporters' Lab and Alphabet's Jigsaw incubator (Alphabet is Google's parent company). The effort of these two groups produced the Share the Facts widget which inserts into the HTML of an article or blog post a "Share the Facts" box that includes an company employee list assertion/statement and whether it is true or nope. ShareTheFacts.com said of its widget code: “Share Fact Boxes are also fully machine-readable, enabling new ways to assemble automated collections of fact-checking results from the Internet.
This new rich snippet in search results is a game-changer for SEO. That's because users now have a way to verify the accuracy of a claim before they've even clicked on a result. It is also a continuation of current Google initiatives to reduce the visibility of fake news. You can read more about it in the original post below. The concept of "fake news" exploded into the air at the end of the 2016 presidential election season. Since then, it has been in the spotlight. fake news in google trends The popularity of the term "fake news" as indicated by Google search volume over the past