As I said in previous articles, the old with the new belongs to fission, but it is very different from fission. This is because the old with the new is essentially users with users, and the essence of fission is traffic with traffic.
Some people ask me why. Although I have b2c email list explained it in the past, I feel that the level is not deep enough. Recently, I found the answer by analyzing the path of fission and old with new.
1. Fission thinking and old thinking with new thinking
First of all, fission must be in line with fission thinking. So what is fission thinking? Simply put, it is to use sharing, invitation and other behaviors b2c email list as the threshold to achieve the purpose of increasing the number of product users.
Xiao Ming saw a poster sent by a friend and scanned the code to enter the group. This is an English live class group. So how do you listen to the class? Repost the poster and take a screenshot. Xiao Ming did as required, and the group administrator reminded him to add friends and get the link to the lecture.
The above is a very basic group fission process, but it fully reflects the fission thinking. What is the most direct purpose of group fission? Increasing the number of live English lectures and setting the threshold for forwarding posters will obviously bring more people.
Some people will say, shouldn't the purpose of group fission be to sell lessons within the group? This is transformational thinking, because 100 people can sell courses, and 200 people can also sell courses. It is sure that the more people, the better, but it needs to be built on the premise that “more and more people can be”.
In fact, the growth strategy in line with the fission thinking, the operational difficulty is relatively small, such as group fission, task treasure, unlocking, grouping, etc.
The task treasure is the actual users who get the actual prizes, and inviting fans to follow is the threshold; the same is true for unlocking and grouping, you must invite friends to sign up for unlocking or join the group, in order to achieve the growth of users who get all the unlocking or grouping courses .
Let’s look at the old and new growth. Its logic is different from fission thinking. Users can obtain products without reaching the threshold of fission behavior. The most typical thing that conforms to this strategy is distribution, which also includes fission gift packages, group distribution, and distribution task treasures. Wait.
Users who participate in distribution b2c email list can learn courses by paying. The purpose of distribution is only to expand exposure, and the task requirements for the number of people in distribution are only to increase the motivation for sharing, and it is okay not to share.