With the fragmentation of information and time, there are more and more forms of information distribution, including graphics, video, and audio Tunisia Phone Number List of different lengths and depths. At the same time, there are more and more entrances, including content platforms, social platforms, and even tool platforms, such as WIFI master keys. But the total time of users will not change, and everyone is fixed for 24 hours. In this case, the stay and Tunisia Phone Number List usage time of a single user becomes the key indicator, which is the key node in the content competition. However, for major content platforms, there are three ways to increase the total time spent on content consumption on the platform: Pull new: Convert unknown users into their own users, such as Kuaishou.
Touitou's channel sinking, and convert third- and fourth-tier cities and rural users who have been relatively blank before into their loyal Tunisia Phone Number List users; Competition: Convert users of other new and old content platforms into their own users. The emergence of short videos such as Doujin and Xinghua Video has seriously impacted traditional long video platforms including Youkan; Adhesion: Increase user stickiness and usage time through Tunisia Phone Number List content expansion in different forms and lengths such as graphics and videos; Due to the heavy dependence of users on mobile phones, the user's time entry is almost received by the mobile phone, and the use time of PAD is less and less.
But even on mobile, users' time is fragmented. A large number of tools and applications divide the user's attention. Just for WeChat, according Tunisia Phone Number List to 2016 data, users open more than 10 times a day on average, which means that users may be interrupted in multiple scenarios. This will have a greater impact on the growth of users with long content and the length of users. Short content is best for filling fragmented time. At the same Tunisia Phone Number List time, since the main force of content consumption is young users, they generally engage in activities in multiple scenarios including schools, companies, homes, and vehicles. Under this premise, the objective environment does not allow users to spend too much time on consumption.